Frequently Asked Questions
The questions buyers ask before picking up the phone.
Answers on AI SEO, pricing, onboarding, reporting, and how we actually work. If something isn't covered, email us at info@gliscolab.com.
About GliscoLab
GliscoLab is an AI-first digital marketing agency with offices in Manhattan, New York (USA) and Mohali, Punjab (India). We deliver SEO, PPC, social media marketing, web design, content marketing, and email/CRM — all built on AI workflows that make every service more effective than conventional agency delivery. We are also one of the only agencies globally with a dedicated AI search visibility practice (GEO and AEO).
GliscoLab has two offices. Our US office is at 1325 Avenue of the Americas, New York, NY 10019. Our India office is at 202A, D270, Phase-8B, Vista Business Tower, Mohali, S.A.S Nagar, Punjab 140307. We serve clients in the USA, India, Canada, the Middle East, Australia, and New Zealand.
Yes. Our Mohali office directly serves businesses in the Tricity area (Mohali, Chandigarh, Panchkula), across Punjab, and in Delhi NCR. We also work with businesses nationally across India on a remote basis. We are one of the only agencies in North India with a dedicated AI SEO and Generative Engine Optimization practice.
GliscoLab works across industries — but health and wellness is our primary vertical, delivered under the Glisco Wellness identity. We serve nutritionists, physiotherapists, fitness professionals, health coaches, and wellness brands in both the USA and India.
AI SEO and AI Marketing
AI SEO is the practice of optimising a website's content, structure, and authority so that AI search systems — Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot — can extract, understand, and cite it when generating answers. It extends traditional SEO by addressing the requirements of AI retrieval systems, not just search engine ranking algorithms.
Traditional SEO optimises for search engine ranking. AI SEO optimises for both ranking and AI citation. The technical foundations overlap — both require crawlability, good content, and authority. The content requirements differ: AI systems prioritise direct answer structures, factual density, and entity clarity over keyword density. GliscoLab builds for both simultaneously.
GEO is the practice of structuring content so that generative AI answer systems — Google AI Overviews, Perplexity, ChatGPT — can extract and accurately attribute it when generating answers. It involves answer-first content structure, schema implementation, entity reinforcement, and factual clarity.
No. They are complementary. AI search visibility is built on top of the technical and authority foundations that traditional SEO creates. A site that ranks well has the credibility signals that AI systems also look for. The correct approach is to build strong SEO foundations and extend them with AI-specific content and structure optimisation.
AI optimises bid strategy, audience targeting, creative testing, and performance monitoring in real time — faster than human account managers can review and adjust. The result is lower cost per acquisition, faster learning cycles, and better ROAS at the same or lower spend level.
Services and Working With GliscoLab
SEO (including AI SEO, GEO, and AEO), PPC and paid advertising, social media marketing, web design and development, content marketing, and email marketing with CRM. All services are available individually or as part of a full-service engagement.
Digital marketing investment varies significantly based on service scope, market competitiveness, and growth objectives. GliscoLab does not publish fixed-price packages because meaningful work requires understanding the specific business first — a conversation costs nothing, and the audit we provide is free.
Both. Ongoing services — SEO, social media, paid ads, content — are typically structured as monthly retainers. Web design and development projects are fixed-scope. We are transparent about structure and scope from the first conversation.
Every engagement starts with a free audit — a structured review of your current digital presence, search visibility, and AI search readiness. From the audit, we build a prioritised plan, confirm scope, and begin implementation within the first week of a confirmed engagement.
Health & Wellness
Glisco Wellness is GliscoLab's dedicated digital marketing vertical for health and wellness practitioners — nutritionists, physiotherapists, fitness professionals, health coaches, and wellness brands. It is a purpose-built system for the specific way wellness practices grow, not a generic agency approach applied to a health context.
Yes. Glisco Wellness works with individual practitioners running solo practices as well as multi-practitioner clinics. The system is designed to generate leads and build digital presence regardless of practice size.
Yes — India is a primary market for Glisco Wellness. We serve practitioners across the Tricity, Punjab, and Delhi NCR from our Mohali office, and work with wellness businesses nationally across India remotely.
Results and Reporting
For local searches in India, structured well-optimised content can produce measurable ranking improvements within 6–10 weeks. For SMB clients in the USA on lower-competition terms, 3–4 months is typical. Competitive national USA terms require 6–12 months of consistent execution.
We track brand and category citation frequency monthly across ChatGPT, Perplexity, Bing Copilot, and Google AI Overviews. We establish a baseline at onboarding and report citation rate and share of voice growth alongside traditional organic metrics.
Monthly reporting connects all activity to business outcomes — qualified organic sessions, money-page visibility, ranking improvements, AI citation growth, paid campaign ROAS, and lead quality. We do not report vanity metrics without business context.
