Articles and playbooks for AI-first marketing.
What we've learned about AI SEO, GEO, AEO, and what actually works when you're trying to get cited in ChatGPT and Google AI Overviews.
- ReadStrategy8 min read
GEO vs SEO: What the Difference Actually Means for Your Business
GEO (Generative Engine Optimization) and SEO are not the same thing. This guide explains the difference, what each optimises for, and what businesses need to do differently in 2026.
- ReadExplainer10 min read
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimising content to be cited in AI-generated answers. This guide covers what GEO is, why it matters, and how to implement it.
- ReadComparison7 min read
AI SEO Agency vs Traditional SEO Agency: What Your Business Actually Needs
The difference between AI SEO and traditional SEO agencies is specific and consequential. What each delivers, when each is sufficient, and what working with an AI SEO agency actually involves.
- ReadPlaybook9 min read
How to Get Your Business Cited in Google AI Overviews
A practical, step-by-step guide to making your content eligible for Google AI Overviews citations. Content structure, schema, entity signals, and what to audit first.
- ReadHealth & Wellness8 min read
Digital Marketing for Health Coaches, Nutritionists & Physiotherapists
A practical guide to digital marketing for wellness practitioners — social, paid, SEO, and lead generation for health coaches, nutritionists, and physios in the USA and India.