E-commerce & D2C Digital Marketing in India.
India D2C is on track to cross $100B by 2025. The brands scaling fastest aren't running one channel well. They're running paid, organic, creative, and retention as one system. We do that work from a Mohali HQ, with Hindi + Punjabi creative for Tier 2 reach and WhatsApp Commerce for cart recovery.
Quick Answer
GliscoLab delivers e-commerce and D2C digital marketing for India brands: Meta Ads, Google Shopping, AI video, UGC, SEO, email and WhatsApp Commerce. Tricity HQ, pan-India delivery, multi-language creative for Tier 2 audience reach, and full-funnel coordination across Flipkart + Amazon + DTC websites.
Reviewed
The India e-commerce & d2c market: what makes it distinct.
India D2C has crossed from early-adopter category to scale phase. Meta + Instagram remain the dominant acquisition channels; Google Shopping and Performance Max are mandatory for product-led brands. WhatsApp Commerce has emerged as the highest-converting abandoned cart recovery surface in any global market.
Tier 2 + Tier 3 audience reach requires regional language creative. Hindi is table stakes; Punjabi, Tamil, Telugu, Marathi creative measurably outperforms English-only campaigns in the relevant regions. Most agencies still ship English-only and wonder why CAC inflates.
Flipkart + Amazon India presence is complementary to owned DTC website, not a substitute. The strongest India D2C programmes coordinate both, using marketplace data for product validation and DTC for margin + retention.
Services adapted for the India market.
Meta Ads for India D2C
High-velocity creative testing, regional language variants, and conversion architecture that handles the IndianBank/UPI checkout flow without losing attribution.
WhatsApp Commerce + cart recovery
Click-to-WhatsApp ads, WhatsApp Business cart recovery sequences, and order confirmation automation. This is the conversion layer where Indian buyers actually close.
AI video at velocity
20 to 60 short-form videos per month with Hindi + English + Punjabi voiceover for Tier 1, 2, and 3 reach. Algorithmic frequency without crew-cost ceiling.
Marketplace SEO + DTC SEO
Coordinated Flipkart + Amazon India listing optimisation alongside DTC website SEO. One product strategy, multiple distribution surfaces.
The specifics that matter in India.
Channels, compliance, cities, and buyer behaviour particular to e-commerce & d2c in India.
Channels
- Meta Ads (Facebook + Instagram)
- Google Shopping + Performance Max
- WhatsApp Commerce + Business API
- Email + SMS lifecycle
- Flipkart + Amazon India listings
- Instagram Reels + YouTube Shorts
Markets covered
- Tier 1 metros (Delhi, Mumbai, Bangalore)
- Tier 2 cities (Chandigarh, Pune, Hyderabad, Jaipur)
- Tier 3 regional reach via regional language
- International cross-border (USA, UK, Middle East)
Specialisms
- Fashion + lifestyle D2C
- Beauty + skincare
- Food + FMCG D2C
- Subscription commerce
- Home + lifestyle
E-commerce & D2C in India: common questions.
Market-specific questions only. The parent e-commerce & d2c page covers the broader approach.
Do you handle Flipkart and Amazon alongside our website?
What regional languages can you produce creative in?
How does WhatsApp Commerce integrate with our CRM?
What budget range fits India D2C scale work?
Can you handle cross-border (India brand selling internationally)?
Free Audit
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30 minutes. Three opportunities. Whether you work with us or not.